Crypto Exchanges in Telegram Ads: Binance, OKX, Bybit, KuCoin (2026)

Crypto Exchanges in Telegram Sponsored Ads#

Centralized exchanges (CEX) are among the highest-spending advertisers in Telegram's sponsored ads ecosystem. Telegram Ads Spy has catalogued 120+ unique creatives from Binance, OKX, Bybit, KuCoin, and Gate.io across 9,000+ eligible channels.

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Top Advertising Exchanges#

Exchange	Ads	Intensity	Primary Markets
Binance	~38	9/10	Global, MENA, SEA
OKX	~28	8/10	Global, CN diaspora
Bybit	~25	8/10	Global, RU/CIS
KuCoin	~18	7/10	SEA, LATAM
Gate.io	~12	6/10	Asia

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Creative Patterns#

"Sign up and earn" — bonus hooks dominate: "$100 welcome bonus", "0% maker fees for 30 days", "Trade and earn up to 50% referral." Bybit runs aggressive "futures grid bots" creatives targeting active traders. OKX campaigns emphasize its Web3 wallet and DeFi gateway — bridging CEX and DeFi narratives. Binance P2P ads specifically target remittance corridors: RU→CIS, MENA P2P, SEA USDT rails.

New-user acquisition is the primary CTA. Nearly every exchange runs referral/affiliate creatives alongside brand awareness. Bonus amounts and fee-waiver durations are the A/B test axes.

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Geographic Breakdown#

• Arabic (MENA): Binance P2P dominates — Saudi Arabia, UAE, Egypt P2P channels
• Russian/CIS: Bybit, Binance — strong presence in Ukrainian, Kazakh, Uzbek channels
• Indonesian/Thai: KuCoin, Binance — SEA retail onboarding push
• English: OKX "Web3 wallet" campaign is predominantly English-language

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CEX vs. DEX Ad Spend#

CEXes outspend DEX aggregators ~3:1 by ad count but DEX aggregators target narrower DeFi-native audiences. CEX creatives are more polished; DEX creatives are more technical. TON-native exchanges (STON.fi, DeDust) occupy a separate niche covered under the TON vertical.

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Live Data

Telegram Ads Spy is a public archive of Telegram sponsored ads. /api/v1/ads?vertical=crypto-exchanges · CC-BY-4.0.

Related Reports#

• DEX Aggregators in Telegram
• P2P Crypto
• TON Ecosystem

Citation & Methodology#

Citation: Telegram Ads Spy Research. "Crypto Exchanges in Telegram Ads." tgadsspy.com, April 22, 2026. CC-BY-4.0.

Methodology: Ad data extracted automatically via Telegram Ads Spy ingest pipeline using gramesh /channels.getSponsored across 9,000+ channels. Counts represent deduplicated unique creatives, not impression frequency.

tgadsspy research (2026). Crypto Exchanges in Telegram Ads: Binance, OKX, Bybit, KuCoin (2026). tgadsspy.com. Retrieved from https://tgadsspy.com/blog/telegram-ads-crypto-exchanges-cex-2026